There was no shortage of restaurants when Not Your Average Joe’s first opened in 1994. There was, however, a shortage of great restaurants with reasonable prices in the suburbs. Tired of driving too far and paying too much, Steve Silverstein decided to build the restaurant he was longing for.
The name Not Your Average Joe’s came out of Steve’s determination to avoid the run-of-the-mill-restaurant rut. He wanted to create a unique neighborhood place, where people know your name, where the food and prices are great, where you feel special without dressing up.
Seems other people want that too. Today, with 15 locations in the Boston area and a couple more near Washington DC, Not Your Average Joe’s is satisfying a seemingly limitless hunger for creative casual cuisine.
No, the world doesn’t need another restaurant. But it could use a few more Not Your Average Joe’s. We’re working on it.